Special Edition Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with Free EASY Reading Download Now!

Special Edition Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with FREE PDF EDITION Download Now!

 4,6

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Special Edition Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with FREE PDF EDITION Download Now!

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

At this time of writing, The Mobi Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It has garnered 9 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!

Special Edition Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with FREE PDF EDITION!

This was an easy read, and provides a few insights that potential readers could use. However, this was very basic and does not provide the details it promises. The 10 steps are very generic and something a simple Google search will provide you and it lacks a true road map on how to actually implement and create your own product positioning. Overall this book feels like the author wanted to brag about her accomplishments and sell consulting services rather than provide any tangible information to the reader.

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